Oakley Golf/Womens/Snow, Arnette Snow – Display, Social Media
Creative Project Management – Banner Ad Creative – Display Media Planning – Strategic Planning – Social Media Concepting – Landing Page Design & Development – International Campaigns
Our agency was responsible for all digital work for Oakley, including rich media banners and community building/social media. I attended bi-annual concepting meetings with VP and Director-level marketing and creative contacts in-house as well as other agencies. I worked with our creative team to come up with innovative ways to enhance traditional campaigns with online components for Oakley Women, Oakley Snow, Oakley International, Oakley Golf, and Arnette Snow.
Oakley Women: We ran an online contest for users to share their photo/videos to become an Oakley ambassador and win a trip to Napa for the 2011 Perform Beautifully campaign.
We concepted and built out a “Create Your Mantra” microsite that allowed women to create large-scale images with their own mantra and incorporate imagery from the 2012 Oakley Women’s Perform Beautifully campaign. Users were able to share their mantra poster or print them out.
Arnette Snow: We created digital flash banners to accompany a print campaign “Big Fun” using a Parallax effect. I troubleshooted file-size issues with the creative team to meet international media standards.
Oakley Golf: I worked in tandem with the media department to build a large-scale rich-media display campaign with high visibility for key dates on ESPN Golf, PGA.com and more. We created 3 eye-catching rich media banners that animated print ads with Rory McIlroy that garnered unprecedented interaction rates. The banners clicked through to an interactive landing page with product roll-overs. We created a “Congratulations Rory” micro-site and static banner campaign that launched on the Sunday Rory won the 2011 U.S. Open.